"Your program is what the accounting field has needed for years"

"As an accountant, the last thing I want to be perceived as is a 'salesperson'. You have taught me a simple way of offering my services without creating the wrong impression. What's most effective is the wording and phrases you offer in your Mastery program. What's great is that they are completely non-aggressive but at the same time effective, because they elicit the truth from the client's agenda. Now I finally have the confidence to approach someone new without compromising my professionalism and integrity. Your program has been what the accounting field has needed for years."

 
Phil Hamilton, Senior Accountant, Hamilton Business Group, (512) 238-7698

  "I Unlocked The Gatekeeper's Game"

"Last week I had another breakthrough as a result of your
Unlock The Game program. I sell advertising and I called a Chiropractic clinic using your cold calling mindset and phraseology, and then took it a step futher:  I told the gentleman that answered the phone that I knew that the doctors relied on him to screen out sales people that would waste their time.I went on to say that I was just calling to see if  the doctors would be open to some new ideas related to identifying and drawing in more patients/clients. I unlocked the gatekeeper's game, and brought honesty into the transaction.

The "gatekeeper" ended up talking to me for ten minutes!

And then, as the conversation ended, I figured out
that  the "gatekeeper" was none other than one of the doctors -
he had answered the phones to help out on a busy day.
He did not tell me that, but it was clear by his answers to my questions
and his obvious authority.  I was able to engage a decision-maker because 
I showed respect for the gatekeeper instead of trying to sneak past.

Mike Simpson, Senior Consultant, Waller Broadcasting 

"I would have been 'toast'
without Unlock The Game"

"I'm absolutely loving your program Ari! I had
a VP of Marketing today say to me, "I have a meeting
to run to but, tell me about your new ideas so I can
direct you to the right person or have you call back."
I followed the Unlock The Game methodology and said
"That's not a problem, we show companies how to target new customers who are most likely to buy gym memberships." He then told me someone else would be the best person to handle that type of marketing and transfered to the decision maker! I would have been "toast" at "hello" withithout Unlock The Game."
 
John Reisinger, Sales Consultant, Database Marketing Partners, (408) 507-5923

"I unlocked the game at a trade show,
and it worked like a charm!"

"Recently, our company was an exhibitor at a trade show. A week before the show, I started setting appointments for decisionmakers to come to our booth to meet with me. By using your approach and changing my mindset, I was able to diffuse any pressure over the phone simply by asking, “Hi, could you help me out for a minute?” Their most common response was, “Sure. What do you need?”`My next question was to ask whether they were open to the idea of looking at different ways to reduce their expenses. Most of the time, they replied, “Well, sure, but what kinds of expenses are you talking about?”

Right then, I was able to open the conversation between us and humanize our initial relationship. At that point, it was easy and comfortable to suggest that we continue our conversation at the tradeshow.
 
Ari, what I’m about to share with you is something I’ve never seen in my 8 years of selling.

When the people I had talked with arrived at our booth, they looked very unsure of themselves--intimidated, even a bit frightened.
 
When they said, “I’m here to meet with Scott,” I gave them a big smile and reached my hand out and said, “Hi, I’m Scott, nice to finally meet you.” I then took them away from the booth and sat them down in a neutral area where there was a grouping of chairs, and simply had a conversation with them, like any of us would with one of our best friends over coffee.

Once they realized that I wasn’t there to cram Expense Reduction Experts down their throat, I could actually see their physical demeanor change. One man, for example, went from uncertainty and discomfort to being a warm, smiling person who welcomed me into his life. It was something I’ve never seen in selling before. And the same thing happened with almost every one of the decisionmakers who came to meet with me. It was unbelievable.
 
What also surprised me is how I took “rejection.” I have to put “rejection” in quotes because I never felt that I was rejected, because my conversations with these decisionmakers taught me that we weren’t able to help everyone.

I found out within the first 5 minutes whether or not they had a problem and, if they did, whether our solution was a possible right one for them. When I determined that we didn’t have a solution to their problem, or that our services just didn’t make sense for their company, I felt good, because I wasn’t wasting their time, or, more importantly, MINE.

Don’t get me wrong—I’d like to be able to help everyone, but that’s just not realistic. So, instead of chasing someone for the next 6 months, I felt a sense of relief that we had come to a conclusion, even though our companies were not the right match.
 
I obtained 3 verbal commitments to our services at the show, and I’m confident that we’ll be able to help several more companies I met with to lower their expenses as well. 
 
Thanks, Ari, for helping me unlock the game—and please invite your readers to get in touch with me for more details.

Scott Bishop, Senior Account Representative, Expense Reduction Experts, (858) 270-9920

"Cold calling is no longer a chore for me and now I don't spend my time 'chasing' anymore"

"Ari, you're the only American bloke that really can teach us salespeople here in the UK a good lesson on how to change our selling approach.
My results have been outstanding since I ordered your Mastery Program. It's your mindset that makes it so powerful. What's fascinating is that your approach is exactly the opposite of what all the other American sales trainers teach here in the UK, and that's what makes it so intriguing. I've cleaned up my pipeline, my sales are up and the dreaded chasing game is finally over."

Ian Kershaw, Consultant, ERA United Kingdom, +44 1386 462973
 Click to listen to Ian's story

"Cold calling and talking with gatekeepers doesn't hurt anymore"

"The biggest impact from your program is the
Unlock The Game mindset and how it's the complete
opposite of just another "sales technique". I am new to
sales, however I have sat across the table from many sales
people and know how uncomfortable it gets when someone
is “selling at you”. I called one company this week and the receptionist starting grilling me about who I was, where I was calling from. I froze as I could feel myself getting tense, but then the mindset kicked in and I was able to understand what I did and what I can do to avoid triggering her defense mechanisms so she didn't pigeon-hole me as just another "sales call".

Ken Uchida, Consultant, ERA Canada
 Click to listen to Ken's story

 "Trust and integrity is the sales process"

"Let me bottom line this for you Ari. I'm an independent marketing consultant and I'm responsible for a 100% of my own revenue generation. I recently presented my services to a potential client as I normally would.

Of course, I was my usual low-key professional self not using any traditional sales techniques. But at the end of our meeting, a major shift happened. As we were finishing our meeting, he asked "So what's the next step for us to explore working together?"

I used the exact language that you suggested in your self-study program and here is what he told me "You know, you're the first Marketing Consultant we've talked to that didn't immediately want to write a proposal and get us to sign it as fast possible. I really respect your candor.  

And without skipping another beat, he took out his Palm and asked ME for the follow-up meeting to keep the dialog going. Your Unlock The Game program is the "missing link" in selling, and the way you weave trust and integrity into the process is completely unique." Larry Richard, President, Breakthrough Marketing, 310-228-3600

 "Ari, you've finally cracked the code"

"Ari, I've completed your Unlock The Game ™ program and frankly I'm blown away. Now when I work with my clients I can get to the root of their business problems, easier, quicker, and without any pressure. As a result, my clients and I have gained a higher level of mutual trust, which has lead to more consulting work. And, more importantly,with your methods I'm much more centered and relaxed. It's amazing, I feel like a new person! You've finally 'cracked the code!' Thank you."Matthew Yubas, Consultant and Author of Product Idea to Product Success,  (619) 820-1269

"I learned that the 'sale' doesn't have to clash with my client's needs"

"I've always had a block against 'selling', which I assumed I'd just have to deal with if I was going to be successful, however uncomfortable and out of integrity with myself it might make me feel.

What I learned from Unlock The Game is that I don't have to 'deal with it' at all... the exact concerns I have about having to sell (the sales techniques I deeply object to having used on me, and don't like the idea of using on other people!), are things I don't have to use at all for my business, and would probably end up jeopardising my success if I did.

I've known in theory about keeping the sales process about the person I'm speaking to, and their issues, but somehow I've never quite made the connection between the theory and *how* to apply it without having it feel like just another form of manipulation designed to get that 'all-important sale'.

I feel a lot more relaxed about (and dare I say it, actually looking forward to selling) the inevitable conversations that I'd originally thought would have to be about sales, because they'll be helping me get me back to my core purpose for setting up my business in the first place... how can I help people and make their lives better?!

Tanja Gardner, Partner, Optimum Life , New Zealand      

"Finally the profound truth about
selling and cold calling revealed."

"My sales are up for one profound reason: Ari has taught me a new sales mindset that gets to the core about how to sell without the akwardness and rejection experienced by most salespeople.
Unlock The Program is exactly what the sales industry has needed for years... a new refreshing approach based on honesty and sincerity. Those are the core values that I've always believed in but could never integrate into my sales and cold calling process until now. If you are in sales and don't have Ari's program, you are missing more than you can imagine."


Benita Sanserino, Sales Manager, Punch Studios, (760) 753-8088

"Cold calling is no longer an awkward experience for me and my prospect"

"I've increased my appointment setting ratio by 300% with Unlock The Game. The cold calling mindset and languaging are truly revolutionary. I've always prided myself in not coming across aggressive over the phone, but I never realised the importance my voice, energy level and the words in order to create trust over the phone. My fear of cold calling is completely gone and now I feel good about cold calling again. I no longer jump at the chance to make a sale the moment I sense an opening in the conversation. And now the minute I call someone I don't fumble for my words, the call isn't awkward and the conversation is a meaningful one."

Randy Villa, Manager, Tradesman International, inc

 "The dread of cold calling is finally over"

"I never thought it would be possible to eliminate the rejection and pain that I experienced.  The Unlock The Game program is so different yet makes so much sense, I implemented the ideas and my fear of cold calling began to melt away. It wasn't because of a new "line" or new "script", it was because Ari's ideas fundamentally shifted the way I viewed how to call on someone without working myself into a frenzy. I'm now the top producer in my territory and oh, cold calling is now fun again!"  

Lason Perkins, Sales Consultant, The College Network

"I've been hitting my head against the wall for months, until I found Unlock The Game"

" I've been hitting my head against the wall (so to speak) for months trying to figure out why selling financial planning is so damn tough. After applying Unlock The Game across the board in my phone calls, marketing letters and tradeshow strategies, it finally hit me why my business has finally turned around for the better: your program has given me a profound release from the old school selling ideas that everyone in my industry still uses day in and day out. I know have the keys I had been looking for to finally figure out how to have my prospects, at first contact, trust me and share with their problems openly, without hesitation."
 
Winston Robinson, Financial Consultant, Investors Group Financial Services

"I no longer feel like I'm intruding when I'm selling -- finally no more push and pull"

"What happened over the years? Why has selling become so painful? Well, all I know is now I can go back to being myself again. I always hated being associated with the negative "salesperson" stereotype, you know what I'm talking about. Ari, you have taught me how to "let go" of all those old selling habits that have made me feel like I was intruding on the people I called. Your program has released me from that fear and awkwardness that's always held me back. Bringing trust back into the selling process is one of the most profound ideas I've come across in years. Keep up the good work!"
 
Doug Allred, Financial Consultant, Primerica

"Cold Calling door-to-door is now easy
and actually enjoyable!"

"I'd pretty much given up on sales right before I learned about Ari's program. For the last 3 years I've been setting appointments in the home improvement industry - going door to door, no less. After working with Ari's mindset, my objectives changed. They are now to focus on the other person's need first, before mine. That way, both of us get our needs met by me helping them solve a problem, then they feel more comfortable buying my solution. I sleep well at night now because I can connect the dots with why my sales were painfully slow. Now selling door-to-door is fun again. Thank you!"

 Viginia Lukei, Sales Consultant, JM Interiors Window Coverings

"$20,000 is what I earned with
Unlock The Game"

"20,000 is what I earned on two deals because of Ari's Unlock The Game ™. I didn't use any traditional old-school sales techniques to make it happen. After listening to the CDs, we followed your program "by the book." Not only did the client choose us over 2 other competitors, but we were the highest priced. Even though our services were comparable to the other competitors,the client chose us because of the way we treated him from the "hello" to the "thank you". Thanks, we didn't expect results so fast. " 

Mitch Woolley, V.P. Sales & Marketing, E-Marketing Associates

"Your Program 'saved my life' when it came to the dreaded chore of chasing prospects"

"Finally, you have taught me how to bring back to life so many of my prospects that have dropped off the face of the earth. I spend so much of my time chasing prospects who show interest, but when I try to call or email them, they just disappear on me.It feels like I'm being treated as someone less than most other human beings. Your Unlock The Game program basically 'saved my life' when it comes to the dreaded chore of chasing prospects, because I now use the ideas in your materials, especicially the wording that you recommend and all of a sudden my long-lost prospects are calling my back. Brilliant, I wish I had your program 7 years ago."

Peter Chung, Sales Consultant, NPD Group,  (847) 692-1768

"Now I know why my sales
were going no where"

"I just finished reading and listening to the Unlock The Game program and it has really helped me connect the dots with why my sales seem to go no where. I get through the whole process, even through a couple of appointments, and no sale! The sale was lost at "hello", as you have identified. I'm looking forward to correcting my mindset and having my most successful year ever. Thank you!"Marissa Ayala, Account Executive, State Farm Insurance & Financial Services

"Cold calling used to be a nightmare,
not any more"

"When I read your materials, I really breathed a sigh of relief knowing that I had found something that would work for me. 
You are the only when in the selling industry who is putting integrity back into sellling...and cold calling of all things! Man, I dreaded picking up the phone and having to make a pitch. It was just so painful. And insurance is such a commodity that I started to sound like a telemarketer. Ari, your program is a life saver. I can now make cold calls without being rejected, keeping my integrity in place and best of all, I'm getting results. I can happily say that before Unlock The Game, cold calling used to be a nightmare, not any more."

Bruce Haverkos, Sales Agent, CI Insurance

"Cold calling is productive again and I'm cutting down on chasing prospects"

"Ari, your program makes perfect sense. I've known for some time that there was something wrong with the traditional way of cold calling, but could not seem to get past it.  I've spoken to new prospects by phone  using your approach and have had good results.  My old training taught me to push for the appointment the minute someone expressed interested in my products.  By using your approach and asking them what would make them feel comfortable about their situation, I'm cutting down on useless appointments and the dreaded cat and mouse sales game."

Chris Friedley, Sales Agent, Mid-West National Life Insurance Co.

"I put Unlock The Game to the
ultimate cold call test, and it worked!"

"I ordered your Unlock The Game Mastery program just yesterday and went through the cold calling material right away.I liked what I saw and decided that a true cold call -- knowing nothing but the name of the person at a company -- would be a great way to test whether just the "language" of what you suggest might bring me better results than the techniques and strategies I've been using. 
I've been finding that I kept having to "defend" the call, which was almost always pleasant enough but didn't engage the other person in a dialogue.
In other words, I was getting nowhere fast.

So this morning I randomly picked a CFO to call. I used your suggested language verbatim, and it worked EXACTLY as you said it would, no pressure, no rejection and a booked appointment to boot!

I can't tell you how relaxed and comfortable the conversation went from start to finish. 

I'm looking forward to making more calls and to mastering your Unlock The Game program.

Mark Mixer, Senior Consultant, AON Consulting, Atlanta, Georgia

"A revolutionary selling program that
gets you to the truth of the sale"

"In my years of working with corporate executives, entrepreneurs and sales professionals one thing that I have learned about highly effective salespeople is that -sales is not about the close but rather it's about building relationships with others that results in a mutually beneficial outcome.With his Unlock The Game, Ari not only dispels several debilitating myths about the selling process but he provides a detailed step-by-step program to help us all get closer to the truth of the sale, making this a must have program for anyone looking to take the pressure out of selling and transform themselves into a highly effective salesperson."
Pete Nelson, CEO, The Valeo Group,(949) 435-4154

"Finally, the truth about selling"

"Profound is the only word I can think of to describe the Unlock The Game program. It cuts through all the old traditional sales messages that all of us have been so conditioned to accept. Finally, someone has enough guts to stand up and say enough to the sales thinking and behaviors that have caused such negative sales stereotyping around people who aren't part of that stereotype. Ari, you have grounded me in a philosophy that is so genuine and practical that I'm already applying it to my daily selling situations."

Alexandria Brown, President, The E-Zine Queen,877-510-2215, www.ezinequeen.com

"I finally learned how to unlock the dreadful cold calling and chasing game"

"I can't believe in all my years of selling, no one has ever had the brilliant insights to stop the chasing of prospects until now. Ari's Mastery Program material is brilliant. I've never seen anyone articulate so clearly how to make the dreaded cold call into one of the most pleasant experiences in my day. I even learned how to follow-up with prospects on email by engaging them in a conversation around THEIR problems and not MY solutions. If you don't have Ari's program, you are definitely not reaching your potential."

Tad Hargrave, CEO, Radical Business Marketing

  "My sales have doubled"

"My sales have doubled for one simple yet powerful reason: my mindset has been expanded by the Unlock The Game program giving me new skills that I never could have imagined. What's happening is that potential clients now trust me at a deeper level than they ever have resulting in more sales and even better, more referrals. Hands down, Unlock The Game is the breakthrough to all traditional sales messages that just gets rehashed over and over again. Nothing proves a new program better than more sales."

Pat Sawler, President, Craigburn Mortgage Capital,  (902) 471-1852  

 

"If you're in the Mortgage business and don't have Ari's program, you're moving backwards"

"Selling mortgages these days is really tough. Everyone is doing it and they are all doing it the same old traditional way. Of course we have all been trained with the old way of thinking, giving a pitch and then closing our eyes and hoping we get the application. Boy, is that painful. Your mindset is absolutely in accordance with my personal beliefs. I hate getting sales calls myself, so now I have a mental framework to work from that makes me completely different than everyone else in the Mortgage industry. I now know how to create a two-way dialogue instead of a one-way pitch. Thank you Ari, you have helped me find my personal voice." 
 
Eric Mercier, Mortgage Broker, Pacific First Financial

"Revolutionary and Brilliant."

"Your Mindset is right on the mark. Just to let you know I live in a small town in a rural community in northern CA. I was mentored by a man that was a life member of the million dollar round table and led his company in sales from this remote area. He was a giant in his industry, and before he retired gave motivational speeches and seminars around the nation. I feel very fortunate to have learned everything that he taught me. What you are doing is another notch above that. The way you have intertwined honesty and integrity in a business that is notoriously "salesy", is nothing short of brilliant and revolutionary. Ari, you are the new role model."
 
Ben Copeland, Mortgage Broker, B.C. Home Loans

"I can now be myself again instead of the dreaded morgtage sales person"

"Personally, my mindset has always been about helping people. The problem was that every mortgage company trains their people the same way, the old way. You know what I mean, make more calls, accept rejection as normal, getting beat up is part of sales. Boy, are they living in the dark ages. Ari's program has helped me to stop "selling" and instead to be a trusted advisor on the phone. People trust me now because they know I don't have a hidden agenda to try and sell them -- instead they know that I want to help them. Isn't that what it's all about? Ari, thank you for giving me a new philosophy that let's me be me and not an unwelcomed salesperson."

Joe Albany, Mortgage Consultant, AFB Mortgage Group

"You finally discovered how we can cold call with our right brain instead of our left!"

"Ari, you are a true artist. Both Gwen and I have stopped being “salespeople” and now we are having fun cold calling and we were amazed at how people are responding to us. What’s more, at the end of the day we aren't burned out. We are energized, and truly happy. Oh, and did I mention we are making more sales than we could ever have imagined! What you have done is revolutionary. You have figured out how to build trust with someone on the phone by using our creative right brains."

Bob and Gwen Baran, Gathering Wave LLC / Baran Productions

Click to listen to Gwen's story

     "If you're in Network Marketing, and
don't own Ari's program, you're
asking for rejection"

"When I entered the Network Marketing field, the first thing I wanted to make sure of was that I didn't sound like a "network marketer". The first thing I was given was a sales script that made me cringe "Hi, my name is Trish, I'm calling you about a new business opportunity..." OUCH! Immediate hang ups and personal rejection. It was horrible. I even considered quitting the business but then I found Ari's program. His approach was the antidote to my fear of rejection. It  taught me to be myself again, start natural conversations with prospects and double my results. This is one program you can't afford not to have."

Trish Murrary, Representative, Melaleuca

   "It's the best kept secret
in business today"

"Not possible. No way. I couldn't have ever imagined there was a way to sell in a humane manner, without being passive or losing my ambitions and focus. Unlock The Game ™ has got to be the best kept secret in business today. All those books and tapes on my shelf from the "sales gurus" have gone into the trash both literally and figuratively. Ari, brilliant job. Just makes so much sense. It's always these kind of ideas that end up changing the face of business as we know it." Glen Sinclair, Sales Consultant, Home Improvement - U.K., +44 (0) 7811-114268    

     "Now I don't have to use those horrible
sales scripts that everyone hates!"

"When I became involved in the MLM business, the first thing we got in the training program was the same old script that you probably hear all the time -- “Hi, how are you today? I’m calling to see if you’d be interested in a new business opportunity where you can earn supplemental income with very little investment?” Uugggh!
My personality has never been on the aggressive side, so when I found Ari's program and realized I can still be successful in network marketing without being associated with the negative stereoytype of a network marketer, I knew I found the sales program for me."

Ben Cross, Mannatech Inc., Australia, +61 409 613 671

     "The Mindset is exactly the opposite of how we are taught to sell, thank goodness!"

"The mindset is really making sense to me... it's almost as if it is (or should be called) the "natural" Mindset. I have been reading and listening to a lot of other trainers and techniques and all were the traditional approaches with some some change to make it appear to be different.But this is one I feel like I can stick with and will. I think the mindset applies to everything in life. Just being able to detect the pressure and knowing how to diffuse it in such a simple way. No need to escalate any conversation to a debate and a debate to a heated arguement when we all should know that nothing positive comes out of that sort of exchange in the end. 

I know you hear this from everyone and I know everyone means every word of it,

Thank You Ari. "

James Crosswell, Representative, Agel, Tulsa OK

   "It wasn't my product's fault,
it was HOW I was selling it,
that was the problem"

" I am really amazed at how much I am getting from your program.  I can see that my suffering through the selling process was holding me back from -- well, all kinds of stuff, really. It's just like you say in your materials -- that when you can relax and let go of some of pressure, you become freed up to be yourself -- wow, does that ever feel good. I had an appointment with someone this evening and I started off saying, "I don't believe in pressuring people, or closing, or one size fits all. I don't believe everybody should be a Melaleuca customer, and I just want you to do what's best for you and for you to feel comfortable." And I could feel the release of tension, and how freeing it was to have it go away, so we could just talk, like friends. I love it! I'm so glad I found you Ari and Unlock The Game."

Candice Hughes, Representative, Melaleuca

"I never thought 'letting go' of the sale,
would make more sales!"

"Wow, what a wake-up call! The first thing that hit me from Ari's program was the mental focus of my calls. My mind was 100% focused on getting the sale, but my words were trying to avoid reflecting that. It was almost as if I was conflicted within myself, and the other person somehow picked up on the conflict and perceived me as not being genuine. It was almost as if I was trying to be two people, one who really cares for others and another who is forced to use behaviors that connect me to the negative sales stereotype.
Now I've learned to focus 100% on creating a conversation that expands into a two-way dialogue that addresses my prospect’s core issues, not my solution. Thank you Ari, you've saved my career."

MacKenzi Kuhn, Sales Consultant, Couch Oil and Gas Inc.

"It feels good to finally stop chasing prospects and get them to respond to me"

"Your mindset was exactly the tool that I needed to end the chasing game with my prospects who try and disappear on me. One in particular and told me that he was seriously interested. We met, I sent him a proposal and then he was no where to be found. I just hate that feeling of being left hanging like that. Well, I read through your mastery materials and immediately applied what you teach about not applying pressure on the phone and using email and just like pure magic, he responded right back to me telling me the truth of where we stood. Thank you Ari."

Steve Ettel, Account Manager, Blackbourn Media Packaging

   "I've learned how to diffuse the pressure points in a cold call"

"The most important lesson I have learned is the ability to spot and give a name to the response from either the client or myself, when pressure starts building up during a cold call.  This has given me the ability to steer the conversation very quickly away from the area where pressure is rising or adapt my approach to show more humility in order to reduce the pressure and keep the conversation/relationship alive. I have also learned that (and you said this in one of the CD's) some of my approach to sales is very similar to "unlock the game", but now instead of being this way with some of my clients (usually the ones I know the best and have the most respect for), I am actively looking at and making sure that I behave this way with all my potential and existing clients." 
 
Christian Pepper, Sales Consultant, Printers Direct - UK, +44 161 8646950

"You're going to put all those old school
real estate sales trainers out of business"

" Ari, I love your Unlock The Game program.  One part in particular has really made a big difference for me. It relates to a question from a seller (I'm a real estate agent) who asked why they should do business with me (my company, etc.).  I said something to the effect of "Well, Mrs. Smith, I'm not necessarily sure that we should yet. May I ask you a few questions to better determine if we're a good fit?" (Or something like that). Well, Ari, she looked a little surprised at my reaction, and calmed down right away.  We both relaxed, and it got easier from that point on. Iabsolutely love the difference of not sounding scripted, etc. You're going to put all those old school sales trainers out of business!"