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About Ari

Ari Galper is the World's #1 Authority on Trust-Based Selling and the creator of Unlock The Game®, a new sales mindset and approach that overturns the notion of selling as we know it today. With over 74,433 subscribers and clients in over 35 countries, Unlock The Game has become the most successful Trust-Based Selling approach of our time.

In a day and age where technology rules the selling world, for many growth-oriented business owners and sales consultants, authenticity and trust have taken a "back seat" to the sales process.

Unlock The Game puts trust back into selling in such an elegant and natural way, that the truth quickly emerges between seller and buyer, so the painful and arduous "chasing" process no longer has to happen to make a sale.

Ari is now the most sought-after trust-based selling authority among major corporations (Citibank, Telstra, General Electric, etc) as well as for small to medium-sized businesses worldwide.

His new book "Unlock The Sales Game" has become an instant best-seller among business owners and entrepreneurs across the globe.

With a Masters Degree in Instructional Design and over a decade of experience creating breakthrough sales strategies for global companies such as UPS and QUALCOMM, Ari discovered the missing link that people who sell have been seeking for years.

His profound discovery of shifting one's mindset to a place of complete integrity (read the story behind Unlock The Game here), based on new words and phrases grounded in sincerity, has earned him distinction as the world's leading authority on how to build trust in the world of selling.

Ari's deep understanding of human communication and how it can be maximized in the sales process has lead him to discover the solution to the most dreaded selling experience of all: personal rejection.

He has completely redefined how to connect with people over the phone. In his corporate training sessions, Ari demonstrates his mindset by calling new prospects in front of live audiences.

Ari is a practitioner of Aikido, a special martial art that diffuses conflict between two parties.

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He has been featured in major publications like INC Magazine and on global news networks such as CNN/Money and SkyNews -- and is also a sought-after international speaker and trainer, having shared the stage and mastermined with successful entrepreneurs such as... Tony Robbins, Joe Theisman, Mark Victor Hansen, Dan Kennedy, Joan Rivers, Harry S. Dent, Christopher Howard, Frank Kern, Eban Pagan, Perry Marshall, Chris Cardell, Bill Glazer, Alexandria Brown and many others.

His personal insights on how to build trust between buyers and sellers continue to break new ground in the sales industry. 

arisfamilyAri is based in Sydney, Australia with his wife Michelle and their two sons and daughter Toby, Nathan and Jaime. (Learn about Toby here.)

For over a decade, Ari has been the trusted advisor to sales professionals from the following companies: Telstra, Motorola, Gateway, Clear Channel Communications, Brother International, Fidelity National Mortgage, Oracle, ERA, Pitney Bowes, The NPD Group, AFLAC, State Farm Insurance, Coldwell Banker, Radisson Hotels, AON Consulting, Pre-Paid Legal, Telecom Plus, Century 21 Realty, Executive Search Group, RE/MAX and Realty Executives.

Ari has been featured in many leading sales and business books including:

Book 01 - Mastering the World of Selling Book 02 - Top Sales Professionals Book 03 - No BS Sales Book 04 - Uncensored Sales Book 05 - Top Dog Sales Book 06 - Taming Book 07 - Get Rich Guide

Unlock The Game™has been available for over 10 years and has helped thousands of sales people, entrepreneurs and business people in over 38 countries including the U.S., U.K., Canada, Australia, Singapore and New Zealand.

Want to learn more? Take the Free Test Drive or contact Ari here.




Every so often, someone asks me, “Ari, how did you ever come up with the Unlock The Game approach -- the mindset, the gracious, low-key language that builds trust and lets us connect with prospects at the human level?
   It happened again this past week. I was on the phone with Kiernan, and he commented, “I can't believe you ever went through what I went through before I started working with Unlock The Game. You know, the phony-sounding scripts, the frustration, the endless chasing of prospects.”

   I couldn’t help smiling to myself when he said that, because it took me a long time to learn what he’s now implementing from the Unlock The Game. And I’ll never forget the day my whole selling mindset changed.
   It happened about 10 years ago when I was doing direct selling (after having spent several years studying all the great sales gurus, designing sales training for UPS, Qualcomm, and other major companies, and finishing my masters degree in instructional design, which focuses on studying how people learn. 

   On that fateful afternoon, I was on the phone doing an online demonstration with the top executives of a software company. Have you ever had a sales call that felt like a “love fest”?

   This one was like that. Everything was going by the book. They were interested, they were asking me tons of questions, I had all the answers at my fingertips...At the end of the call, they thanked me profusely for my time. And the vice president's final words were, “We'll definitely be getting back to you.”

   I was so proud of how well things had gone that I could almost feel my head swell as I started to hang up the phone.

   But then...instead of pushing the “off” button on the phone, I accidentally hit the “mute” button. I didn't realize it until I heard them continuing to talk. They hadn't hung up, but they thought I had.

   And what do you think they were saying about our oh-so-promising phone conversation?

   “Okay.” It was the vice-president's voice. “So we're definitely not going to go with him. But keep stringing him along. Get more information so we can get a better deal with another company.”

   Ouch. I was devastated...

   My first feeling was outrage that they had lied to me. I felt hurt and used, but the feelings of rejection that swept over me were even worse. “I'm a good guy,” I told myself. “I did everything right. I've studied all the best sales programs in the world. I didn't cut any corners. Why are they treating me this way?”

   Then I remembered a lot of other times when I had gotten a gut feeling that something was “off” about how a prospect was reacting to me. I could never put my finger on it, but at some level I knew that everything I had learned was incomplete. But I ignored that nagging discomfort and kept on doing what I had been doing, until that “wake-up call.”

   You know, a lot of sales programs today would look at that call and say: “If a prospect lies to you, it’s okay to lie back. If they’re aggressive to you, it’s okay to be aggressive back, because that’s how you can control the situation. If they try to box you in, it’s okay to force them into a commitment.”

   But this buyer and seller conflict, battle, whatever you want to call it, just felt so wrong.

   It took me a long time to figure out one basic truth that none of those “fight-back” sales programs ever talked about:

   The problem wasn’t with the prospect. It was with me. There was something fundamentally wrong with how I was approaching selling. And I needed to change.

   It was at this point that I was finally able to let go of the outrage and rejection and take responsibility for having tried to sell the “wrong” way.

   Once I shifted my thinking from focusing on them to focusing on what I was doing, the answers started to come. I realized that the old ways of selling had everything backward. And that freed me to begin thinking about what ultimately became Unlock The Game.

   They knew I had an agenda for that call, which was to make them buy what I had to sell. I tried to do it by going with my script, developing it, dealing with their “objections,” pushing subtly to move things know the drill. 

   And they seemed to be playing along, and I wouldn’t have known any differently if I hadn’t accidentally hit the “mute” button. that fateful day. 

   The problem was the whole dynamic of trying to make the sale. 

   * Did it ever occur to me to think about ways I could develop a relationship of trust in which we could explore what issues and problems they were trying to solve? No.

   * Did I ever suggest that, without knowing more about their issues and problems, I couldn’t know whether what I had to offer could help them? No.

   * Did it ever occur to me to ask them, “Where do you think you might want to go from here?” No.

   I was on that call to make a sale, and the implicit sales pressure I was exerting with every word I spoke made them feel it was okay to lead me on and even lie to me.

   Think about it -- would they have lied to me if they trusted that I wouldn’t exert sales pressure on them regardless of their decision? Probably not.

   So that's really the day that Unlock The Game started to come into existence, although it took me several years to develop all the principles and ideas that are now in Unlock The Game - the Mindset and what it means, and how to express Mindset principles in language and behavior that is gracious, low-key, respectful, and above all focused on the prospect rather than the person selling.

   Although that conference call was very painful, I have to say that I’m grateful that it happened. Otherwise, I would probably still be selling the old way instead of working with so many of you to release the pain of selling and move into a place of trust and open communication with your prospects.

   (Actually, I sometimes wish I could go back in time, knowing what I know now, and do that conference call all over again. I wonder what I would hear after pushing the mute button this time ;)

   I could hear Kiernan breathe a sigh of relief on the other end of the phone when I finished telling him my story. “That's so reassuring,” he said.

    “I’m glad,” I told him. “And there are some other lessons to be learned from it, too.” Here are some ideas I suggested to him. Maybe you'll find them helpful as well.

   * Rejection can only happen if you're focused on your own agenda. Rejection happens when you go for the “yes” instead of the truth. If you focus on your prospect’s issues and problems and whether your solution might be a fit for them, rejection is no longer a possibility. After all, how can rejection result from a conversation void of any hidden agendas?

   * Take a few minutes to “debrief” yourself after each call or selling encounter. Don't just make your calls and forget about them, because every call can be an important learning experience. As soon as you can, reflect on what went on in the call. Do you think it went “well” or “badly”? What do “well” and “badly” mean to you? Do you remember feeling a moment of awkwardness after saying something? That may be because you slipped back into some subtle form of pushing or exerting pressure. Did you sense any withdrawal or pulling back? Debriefing is a useful way to keep track of how your new Unlock The Game habits are developing.

   * Stop thinking “sales script” and retrain yourself to think “conversation” and “dialogue.” I talk every day with people who say that their scripts make them feel uncomfortable, even robotic. Scripts may give you a feeling that you’re in control, but that’s an illusion. I know that thinking about “conversation” and “dialogue” can be scary -- it means you’re admitting giving up some illusion of control. But you're dealing with another human being -- how does trying to control them build trust?

   Remember, when you change the language you use in your own mind to think about what you’re doing, you ultimately reinforce the Mindset so that Unlock The Game becomes second nature for you.

   I hope you decide to try out some of these suggestions. 

   As always, I'd love to hear your feedback. Feel free to send me a note.

   To Your Success.


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September 14, 2015         Quote Of The Day

"With the Mindset, you know how to help prospects understand that your only agenda is to explore whether you can help them solve a problem"


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