Ari Live - Sydney     Fast Start Pack     Free Consultation     Keynote     Reviews/Blog     About/Contact Us     Home  

My answer is, "For the most part, yes -- but with some differences."

Those of you who fully understand the philosophy behind Unlock The Game™ are well aware that the core of everything I teach is based on the elimination of all sales pressure from the selling process.
 
You also know that the single most powerful way of eliminating sales pressure is through authentic language -- in other words, replacing traditional sales language
with the most natural dialogue possible, which creates almost instant
trust between two strangers.

This is exactly where online selling differs from person-to-person "offline" selling. In selling online,
you don't have the opportunity for that natural two-way dialogue. People come to your site and
are exposed to a one-way reading of your message, which can feel impersonal.

Check it out for yourself. If you look at 9 out of 10 website home pages, what do you see?

Online variations of the standard sales or cold-calling script: "We are ... and we do ..."

Why is this a problem? Because these sites are offering their solutions long before visitors can have any sense that they are being understood, and long before they feel any sense of trust in what they're seeing.

Visitors come to sites because they have a problem in mind and are looking for answers.

It's easier than you might think to solve the problems of one-way communication, impersonality, and lack of trust.

All you have to do is put yourself in the position of your site visitor, articulate their specific issues or problems, and gently offer solutions that they can choose without feeling as if they are being "sold."

Here are some simple ways you can warm up your site so you get as close as you can to a natural two-way dialogue:

* Remember the "Written Word" module from the Self-Study Program?

Beware of over-using "I" or "We" on your home page or at the beginning of your written message.

For example, rather than immediately pushing your product as the first thing visitors see on your home page, use language that addresses problems you know you can solve.

State those problems, and you'll find that your visitors are drawn more deeply into your site.

* Create a clear path through your site that lets visitors
  make their own decisions about what's best for them.

* Give your visitors a taste of your solutions so they can feel
   that you can actually solve their problems or issues.
   Downloads, "test drives" and other "free samples" give visitors the
   live experience of your solution and make them feel more comfortable with it.

* Last, and maybe most importantly: I'm always surprised by how few
   website owners seem to actually want to communicate with the potential
   customers who visit their website.
   But...have you ever gone to a site to order a product or service and
   ended up calling the toll-free number instead?
   Have you ever thought about why you did that?
   Maybe it was because you could ask questions of the live person
   who took your order, and this increased your sense of trust.

So...make yourself available to site visitors by having a Live Chat or Push To Talk button
(see below) on your website.

Talk directly with visitors to your site as they enter the virtual world that you've created for them.

There's nothing better than a two-way dialogue to humanize the online experience.

I enjoy it so much when visitors click on my Live Chat or Push To talk button,
and we establish that all-important personal connection.

Try it on your site. You'll love talking to your website visitors
because you'll be able to help them solve their problems.

To Your Success,

P.S.  Click here to learn about the Unlock The Game learning packages

 


       
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE?
Be sure to include this at the bottom of the article:
Ari Galper is the founder of Unlock The Game™, the only selling program that completely eliminates pressure from the selling process. His Unlock The Game™ Sales Program
has helped thousands of entrepenuers and sales professionals worldwide.
Visit
  http://ww.UnlockTheGame.com  to take a Free Test Drive!



Over 78,598
Subscribers
Free Test Drive
Get 10 FREE Lessons
(Valued at $300)
AriFTDPic
(All fields must be completed to gain access)
 SECURE AND CONFIDENTIAL
Your information is 100% protected.

 

livechat-offline-ari2012
livechat-offline-bottom-left
livechat-offline-bottom-right
livechat-bottom-offline

toby-book-banner-v1

Trusted Authority - US - Website Banner 2

SBFS Banner 02

privateconsultingbanner

mc-banner-may-aug-2016-v2

August 15, 2016         Quote Of The Day

""Hopeium" is like a drug that many of us come to depend on when we make cold calls or believe that we're close to making a sale."

have-a-question2

Ari Live - Sydney | Fast Start Pack | Free Consultation | Keynote | Reviews/Blog | About/Contact Us | Home

UTGM Footer - honesty online logo

© 2000 - 2014 Unlock The Game Pty Ltd ABN 39-001-118949. Unlock The Game is a registered trademark.
Legal Notices | Privacy Statement | Terms and Conditions | Shipping Policy | Resources | Sales Training | Cold Calling | Australia | Contact Us | Site Map