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I thought you might want to take a look at this interesting comment that was sent to me last week from Mark, a recent Mastery client: “Ari, I’m feeling good about the Mindset because I enjoy helping people. I truly believe that the Mindset is for the best and will translate to sales if I can develop a trusting relationship with my prospects. But, sometimes I have the feeling that sales are slipping away from me because this feels more like a “laid-back” attitude than the type of traditional selling that I’m used to.” This issue of feeling “laid-back” can sometimes come from initially being exposed to the core principle behind the Mindset, letting go of focusing on making the sale. It’s a puzzling mental challenge because most of us have been taught to focus on one thing when we sell -- make the sale. That’s why I wanted to share with you some insights as to why not focusing on making the sale is the key to unlocking the sales game. It’s important to keep in mind that the idea of mentally letting go of focusing on the sale doesn’t mean you don’t have a goal and just wander aimlessly through a conversation with your potential client. It just means you have a different goal -- to learn the truth. When you’re focused on making the sale, you’re looking forward to something that you hope will happen in the future. Which means you can’t be fully focusing on what’s happening in the present moment, because we can only focus on one thing at a time. (Forget all the wishful thinking these days about “multitasking”-- our brains just can’t handle it.) The problem with focusing on making the sale is, your prospect senses that you’re pushing your own agenda, so they start feeling they have to defend themselves. Or they need to try and disengage from you in some way. The Unlock The Game Mindset resolves this conflict by making it easy for your prospect to tell you the truth about their situation. How can this work for you? It’s actually quite simple...All you have to do is stay focused on what your prospective client is saying. It’s like racehorses wearing blinders -- to keep them focused on the finish line. But now your finish line isn’t the sale, it’s the truth. Do you see where I’m going with this? Traditional sales approaches actually numb you to what’s happening because you think you’re supposed to be constantly probing, strategizing, persuading, and trying to close. Not only that, you’re also supposed to keep your professional “salesperson” mask on at all times rather than having a simple conversation, one human being to another. How can you feel relaxed and natural when you’re supposed to be acting in a way that’s not your natural self? It’s hard to be your natural self when you’re putting pressure on yourself, and you’re putting pressure on your prospects (even if you think you aren’t, because sometimes sales pressure can take very subtle forms). Also, traditional approaches are so engrained that, in some cases, you may not even be aware that you’re pressuring your prospect. The Mindset makes it much easier for prospects to be open to your solutions. And that’s what happened with Mark: "I recently did a presentation to a group of potential clients and didn’t talk once about what I sell. I decided to address situations that I knew they deal with every day and I identified possible gaps and problems. That meeting turned into 4 individual appointments." Focusing on the Truth Instead of the Sale The irony is, when you focus on the truth, you end up with more sales. Here are 5 key reasons why: 1. You’ll find yourself able to listen at a deeper level to what your prospect is trying to tell you. They’ll feel more comfortable being open with you because they’ll know that the two of you are simply having a conversation. And you might hear things that will open the conversation to you better solving their problem. 2. You take the pressure off yourself because you won’t be deflecting your energy and attention into thoughts and hopes around “I gotta make this sale”. When you give up feeling as if you have to “pitch,” you’ll feel more relaxed, and so will your prospect. 3. If sales pressure starts creeping in, you’ll notice it because your prospect will withdraw and you’ll automatically know how to diffuse the situation. You might even feel comfortable saying you’re sorry if you said or did something to make them feel any pressure from you. This will help them feel it’s safe to go on exploring their problem and your solution with you. 4. Objections won’t throw you. Instead, you’ll welcome them because they give you more insights into your prospect’s real concerns. You won’t feel pressured to counter or deny their “objections.” You’ll acknowledge what they say to be true, which validates and reopens the conversation, and gently suggest if they might be open to a different perspective. 5. You’ll make better use of your time and energy. If you learn that your solution isn’t a good fit with your prospect, the two of you can agree to leave it at that and perhaps connect again in the future. You won’t be left in “chasing” limbo. You’ll know where you stand, so you can let go and move on. Plus...even if there’s no fit right now, there might turn out to be one later. Or your prospect may think of you when someone they know needs the solutions you provide. Making The Shift If you can let go of the goal of the sale and focus on truth as part of your thinking on a day-to-day basis, as thousands of Mastery clients have, it will transform your experience of selling to a much more positive one. And, you’ll experience stronger, more consistent sales results over time. To your success,  P.S. If you’re experiencing your own “sales blinders,” I’d love to know what they are. Feel free to share your comments with me here.
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If you are an entrepreneur, business owner or salesperson, and you're tired of chasing prospects and playing the numbers game…I have some great news.
Today Is The Day To Make Your Sales Breakthrough!
Unlock The Game® is a new sales mindset that frees you from unnatural selling scripts. Instead, you'll learn how to begin new conversations with prospects, naturally -- no pitching, no persuading and no pushing. In just a few minutes, you could be on your way to making your sales breakthrough so you don't have to subject yourself to painful chasing of prospects anymore.
I'm going to show you in detail how to get started using my proven, simple to implement trust-based sales strategies that will help you sell with trust without having to ever again compromise your integrity.
As you read and absorb our trust-based Unlock The Game Mindset, you'll find your own sales mindset will expand, you'll start to think in a different way, you'll discover how to surpass your wildest expectations and chuckle as you watch your potential clients open up to you in a way you have never experienced before.
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(Value $497.00)
1. How To Shift Your Mindset From "Chasing" The Sale To Creating Trust

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“How To Shift Your Mindset From 'Chasing' The Sale To Creating Trust" audio seminar is exactly what you need if you are new to Unlock The Game and just want to get started with the foundational concepts behind what makes our sales mindset so successful for thousands of sales professionals, business owners and entrepreneurs worldwide. Every minute of this powerful audio seminar will start to open up your own mind about how you can immediately tap into your true sales potential, even if you don’t consider yourself a “salesperson”. Ari is going to share with you his secrets of how you can “Set The Stage” for expanding your own mindset to prepare yourself for “letting go” of the old sales conditioning and belief systems that are holding you back from creating genuine trust with your prospective clients.
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2. How to Sell With Trust and Integrity -- Eliminating Sales Rejection Forever!
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This Trust-Based Sales Breakthrough Guide contains the trust-based selling secrets that you'll need to make an immediate sales breakthrough. It gives you easy-to-use, practical, step-by-step strategies for your most difficult and challenging sales scenarios like:
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The single biggest mental shift you can make to take your sales skills and ability to the next level
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How to follow up after sending information - without chasing your prospect
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How to end the pain of rejection when your phone call isn't returned |
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How to easily move the sales process forward without having to put sales pressure on your prospect
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How to identify you hidden sales triggers that make your prospects go into "fight or flight" mode
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Why focusing on "making the sale" is actually why you are missing huge sales opportunities
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How to turn incoming calls into solid leads |
...and so much more!!! |
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3. Daily Sales Breakthrough Inspirations Guide

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This Daily Sales Breakthrough Inspirations Guide will keep you on track with the Mindset every day. It gives you a 365 daily sales breakthrough inspirational insights and thought-provoking questions to keep you focused on making the Unlock The Game Mindset a daily habit.
Just the simple act of taking a few minutes each day to absorb and think about the trust-based thinking insights in this breakthrough guide will make the Mindset a natural habit for you. There are no printed dates, so each year you can print it out and start fresh again.
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Not only will you receive everything above in the "Recession-Proof Sales Breakthrough Starter-Kit", but you'll also get instant access to these life-changing bonus audio semiars valued at over $297:
Free Gift #1
 (Value $197.00) |
When you order the “Recession-Proof Sales Breakthrough Starter Kit”, you’ll also receive “The Path To Your Sales Breakthrough”, an exclusive interview Ari did with Sales Legend Brian Tracy. You’ll hear Brian reveal his secrets to long-term sales success that he has documented in his over three decades in the sales industry. Brian is a strong supporter of Unlock The Game and recommends it to his own website visitors. You’ll absolutely love this “fire side” conversation between Ari and Brian. |
Free Gift #2
 (Value $197.00) |
"How To CRACK-THE-CODE With Gatekeepers and Voicemail -- Breakthrough Selling Strategies"
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How to create trust with gatekeepers so you can avoid being rejected and start to feel good about making the gatekeeper your ally and friend (wait till you feel the relief of this actually happen to you!)
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How to shift your mindset so you stop seeing gatekeepers as an "obstacle to get through" vs a human being that you can connect with so they help you find your decision maker |
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How to turn voicemail from your "enemy" into your "friend" (BIG breakthrough with this one!)
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How to go beyond voicemail to identify the whereabouts of your decision makers without using sales pressure |
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Discover the perfect no-pressure message to leave on the voicemail of your decision maker to get a return call |
Don’t Make Another Sales Call Until You Listen To This Powerful Bonus Audio Seminar!
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"Unlock The Game Is The Greatest Sales Breakthrough In The Last 20 Years"
Brian Tracy
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"In a new age of frustrating and difficult selling challenges, more specifically the fear of selling, cold calling, and starting new conversations without feeling rejected, Unlock The Game gives us all the answers to a natural way of engaging new prospects over the phone. Keep up the good work Ari!"
Brian Tracy is a leading authority on personal and business success. As Chairman and CEO of Brian Tracy International, he is the best-selling author of 17 books and over 300 audio and video learning programs. |
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Frequently Asked Questions:
How long has Unlock The Game been available and how many people are using it? The Unlock The Game Trust-Based Sales System has been available for over ten years and is being successfully used by thousands entrepreneurs, business owners and sales people in over 27 countries in virtually every industry. Learn more here...
How is Unlock The Game different from all the other sales programs on the market today? It doesn’t compare at any level. It's completely different because it addresses the hidden psychological roadblocks that hold you back from unlocking your true sales potential. It gives you an easy-to-use new trust-based sales mindset backed by trust-based words and phrases that create real genuine trust with your potential clients. You’ll experience an instant sales breakthrough the moment you begin implementing any of the trust-based sales strategies found in “Recession-Proof Sales Breakthrough Starter Kit”.
How do I know that Unlock The Game doesn't just contain the same old "sales messages" that I've heard so many times over the years? Unlock The Game overturns the very definition of what selling is all about. It directly challenges every traditional sales tactic you’ve been exposed to by the traditional "sales gurus" (you know who they are!).
Will Unlock The Game give me immediate results, or is it a program that I have to study or memorize? With the “Recession-Proof Sales Breakthrough Starter Kit”, you never memorize anything. Unlock The Game helps you draw upon your natural skills in human communication to create spontaneous, positive conversations with prospects that develop into trusting business relationships based on your ability to solve their problems. The moment you listen to the audios, read the “Sales Breakthrough Guide Book”, you'll begin to experience new breakthroughs that will help you experience instant results.
Does “Recession-Proof Sales Breakthrough Starter Kit” with Voicemail and Gatekeepers? Oh yes, very much so, but not in the way you might think. The sales "gurus" have trained us to try to get "past" gatekeepers, but that creates an inherent conflict because, as you probably know, it's a gatekeeper's job to block you. With the “Recession-Proof Sales Breakthrough Starter Kit” you’ll be given immediate trust-based relationship-building strategies to connect with gatekeepers as people who are willing to help you get to where you need to go. And wait till you hear about new ways of handling voicemail…you’ll find all of this in the BONUS CD “Trust-Based Gatekeeper and Voicemail Selling Strategies”.
Is the “Recession-Proof Sales Breakthrough Starter Kit” available in hard copy? No, it is only available via download through .MP3 recordings and PDFs.
How to Learn More From Ari...
Here are some ways you can have Ari personally take your sales success to the next level.
Private One-on-One VIP Mentorship Day With Ari… If you’re the kind of person who is absolutely committed, without hesitation, to making investing in yourself and your business a top priority and you want to be personally mentored by the World’s #1 Authority On Trust-Based Selling, then this is your chance to spend an entire day with Ari one-on-one. An application is required to be considered for a Private VIP Mentorship Day held in sunny Sydney, Australia. In a single day, you will experience the once-in-a lifetime sales and business breakthroughs that you have been searching for. Many of Ari’s private client’s have flown in from all over the world to spend a day with him and they have all taken with them the exact breakthrough tools, strategies and plans to finally reach their personal and professional financial goals. Inquire for rates and availability by contacting our office here.
Keynote Speaking At Your Sales Conference, Industry Conference or Company Sales Meeting… How many speakers have you heard who were truly memorable? What was special about them? You remember their message resonated with you so much that it changed your life and you’ll never forget it. Unlock The Game founder Ari Galper's fresh, original, and inspiring talks and workshops create instant results and inspires them to rethink how they are selling from a trustbased selling point-of-view.
Ari will help your group:
- Understand how traditional "selling" behaviors and "salesperson" stereotypes create sales pressure, frustration, and rejection -- and learn to eliminate these stereotypes forever
- Unlock their inherent sales potential to create trust and open communication with potential clients
- Diffuse any discomfort they may feel about presenting themselves and their products or services to potential clients
If you’d like to have Ari speak to your group, contact our office here for more details.
On-Site Sales Breakthrough Team Training and Transformation By Ari… If you’d like Ari to personally come into your company and train and transform your sales team and culture to one of frictionless sales results based on creating deep trust with your prospects, then contact our offices here for more details.
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