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"I learned that the 'sale' doesn't have to clash with my client's needs"

"I've always had a block against 'selling', which I assumed I'd just have to deal with if I was going to be successful, however uncomfortable and out of integrity with myself it might make me feel.


What I learned from Unlock The Game is that I don't have to 'deal with it' at all... the exact concerns I have about having to sell (the sales techniques I deeply object to having used on me, and don't like the idea of using on other people!), are things I don't have to use at all for my business, and would probably end up jeopardising my success if I did.

I've known in theory about keeping the sales process about the person I'm speaking to, and their issues, but somehow I've never quite made the connection between the theory and *how* to apply it without having it feel like just another form of manipulation designed to get that 'all-important sale'.


I feel a lot more relaxed about (and dare I say it, actually looking forward to selling) the inevitable conversations that I'd originally thought would have to be about sales, because they'll be helping me get me back to my core purpose for setting up my business in the first place... how can I help people and make their lives better?!

Tanja Gardner, Partner, Optimum Life,, New Zealand    


Click to listen to Tanja's story

"Thank you! I can't believe how such simple techniques can make such a difference to the way in which people receive the message I am delivering. The tension and resistance has gone, the results are vastly improved, and I no longer feel stressed about the prospect of making cold calls."
Elizabeth O'Driscoll, Account Manager, Superdockets Advertising, New Zealand

"I'm a numbers guy and using Ari's cold calling email techniques have brought me a flood of new leads"

"This is the most intelligent and smartest sales training I have ever seen. I've been using Ari's Mastery Progam ideas in my emails that I send to prospects. The results have been nothing short of amazing. One prospect even wrote me back and said “I get hundreds of sales type emails every day.These are usually quite aggressive that offer fantastic benefits etc. These are deleted almost without exception. Your approach did not follow that line and was non-threatening hence we are talking today.” If you don't have Ari's program, you are still in the selling dark ages".

Gary Street, Managing Director, Total Utilities Management Group,
New Zealand


 Click to listen to Gary's story

"I just received all of your Unlock The Game materials. I started learning from the CDs while driving. So, far I am impressed. Why didn't we have this when I studied sales at Ethan Allen College back in the 90's? Thanks again, from one of your New Zealand fans!"
Janet Lumsden, Managing Director, Perspective Ltd., New Zealand

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March 26, 2017         Quote Of The Day

"The only aim of your initial conversation is to create trust and a mutual exchange of information that explores whether there's a possibility that you and your prospect might work together. "


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