Throw Out Your "Selling" Language -
Unlock Your Natural Voice
by Ari Galper, Founder, Unlock The Game™
Send this article to a friend Print this article
I was sitting at my desk last week when my phone rang. I picked it up and said, "This is Ari with Unlock The Game." The woman on the other end of the phone said, "Hi, my name is Julie Jackson, I'm with XYZ company and we are a...and we offer...". As she continued to speak, I stopped her in mid-sentence and said, "Hi, Julie."
There was dead silence on the phone.
I could sense her struggling to react to my spontaneous overture at making personal, genuine contact. She was so locked into her presentation or script that she had no idea how to respond to me.
The idea of just conversing with me in her most natural way was a completely foreign concept.
(She eventually took a deep breath and we transitioned into a very pleasant conversation about the possibility of us being a "fit".)
What has happened to us?
Can't we just strike up a conversation with people we don't know and build a relationship that way?
It's ironic that most of us take it for granted that spontaneous, natural communication is the right way to relate to our friends, spouses, relatives, and others in our personal lives -- but, when it comes to selling, our language becomes, almost robotic.
Why the breakdown?
Because when we make a sales call, we want something. The people we're talking with sense this immediately. They put up their guard. Our hidden agenda and their reaction immediately destroy the trust-building process of communication.
We go into our personal relationships wanting to simply know the other person. But we go into sales situations with agendas and assumptions.
And because we've been conditioned that a sale can happen only if we control the process, we never even consider the possibility that there can be total flexibility in how we communicate and build trust.
Quick self-assessment: When you pick up the phone to make a sales call, what are you hoping will be the outcome?
Let me guess:
* Get information
* Find the decision maker
* Schedule an appointment
* Make a sale
In other words, you want something even before the person you call says "Hello."
It's time to throw out your "selling" language and unlock your natural language.
Be willing to challenge everything you have learned about selling up to this point. If you aren't open to questioning conventional sales thinking, you'll never have a chance to experience selling in a completely different way.
* Replace your goal-oriented agendas with trust-building agendas.
* Learn to enjoy the processing of building a new relationship.
* Build a dialogue.
* Avoid centering the conversation on you and your offerings.
* Enter the conversation without assumptions.
* Trade overconfidence for humility.
Any signs of overconfidence when you first make contact with a potential client will only set off "sales alarms." Humility (not weakness) starts the trust-building process.
Visualize the person you are speaking with as a potential friend rather than a potential client. This will help you to converse rather than "sell."
When you tap into your natural language abilities, it triggers the person you're speaking with to tap into their own natural language as well.
Like you, they will abandon their "business language" and begin communicating with you in their most natural way.
Natural language is the crucial secret to transforming the outdated, ineffective "buyer-seller" role into a trust-based relationship based on open, natural communication.
Is Selling Painful For You?
It's not your fault -- and there is a better way
Is this how selling is
starting to feel like for you?
Old "tried and true" cold calling and sales techniques that were once successful have completely lost their effectiveness over the years. That's why I developed a new sales mindset and cold calling approach that will quickly and automatically put you ahead of the game and instantly in a league above your competition.
OLD SALES GURU MYTH # 1 - "Cold calling is a numbers game." But, sales is only a numbers game when all you know is traditional selling. Yes, you can call people over and over, chase them until they listen to you so that you just go away. However there is a better - easier method of building trust and getting your product or service message across - all on one call. Simply by changing your sales approach you'll make FEWER CALLS and MORE SALES.
OLD SALES GURU MYTH # 2 - "Use a sales script to cold call." People can tell when you're reading from a script, even if you think you're pretty good at it and getting away with it. There's nothing personal about it and people can pick that up. Being artificial just puts you into the typical "Salesperson" category. If you can learn to get your message across in a different way, you'll eliminate the negative triggers that can lose your sale within seconds.
OLD SALES GURU MYTH # 3 - "Focus on closing the sale." Are you "going in for the kill" with your closing sale technique? - If you are, you could end up killing your deal instead. Old sales techniques do nothing more than pressure the client or prospect, and as a result they naturally want to retreat away from that pressure - and that pressure is you. By learning to avoid the "push and pull" dynamic between you and your prospect, you'll be able to move the sales process forward to get the result you want.
Welcome to Unlock The Game™
Unlock The Game is a radically honest sales and cold calling approach based on integrity and common sense. It challenges traditional sales thinking and helps you achieve better sales results.
It's the missing link -- a new mindset and language that converts selling into a natural conversation between you and your prospect.
It offers you a new way of thinking about selling, from cold calling -- the most dreaded selling experience of all -- to the end of the sales process.
You don't have to abandon the selling skills you already know -- Unlock The Game gives you a new approach and new tools to help you let go of old behaviors that bring you negative results.
It's incredibly effective.
Best of all, it's easy to learn.
"Unlock The Game is a breakthrough that takes the rejection out of selling"
||"In a new age of frustrating and difficult selling challenges, more specifically the fear of cold calling, and starting new conversations without feeling rejected, Unlock The Game gives us all the answers to a natural way of engaging new prospects over the phone. Keep up the good work Ari!"
Brian Tracy is a leading authority on personal and business success. As Chairman and CEO of Brian Tracy International, he is the best-selling author of 17 books and over 300 audio and video learning programs.
Want to learn more?
Get FREE Access to The Teleseminar
That Put the Old 'Sales Gurus'
Back Into Sales Pre-School!
Learn how to:
Take The Free Test Drive: Enter your First Name, Last Name, Primary Email, Phone Number, Industry, Country below to get the first of your 10 free Unlock The Game cold calling audio mini-lessons:
|Free Test Drive
Get 10 FREE Lessons
|(Valued at $300)
| SECURE AND CONFIDENTIALYour information is 100% protected.
To your success,