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"Understand the Mindset of the Person You're Calling"

 

(Approx. listening time: 3:49) Download .MP3 file here

 

 



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October 2, 2014         Quote Of The Day

"Objections are usually code words for "I'm feeling pressured by how you're trying to 'sell' me." In Unlock The Game(R), we realize that there's a clear distinction between a genuine concern and "resistance." But to understand this, we need to forget virtually everything we've ever been told about selling and replace it with the simple idea that there are only two kinds of "objections": objections to what you're selling, and objections to how you're selling. "

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